The book tells the story of Solomeo, the dream of Brunello Cucinelli, a farmer who, inspired by humanistic values found in rural life and philosophy, becomes a successful industrialist. Cucinelli explores his personal journey, emphasizing the importance of human moral and economic principles. The journey is guided by the beauty combined with stewardship, the love for old age by the young, wealth linked to giving, and the simplicity of truly great things. The concept of "right work" emerges as respect for nature, humanity, and the pursuit of dreams, embodying a "humanistic capitalism." The book recalls the teachings of past masters on the pursuit of silence, contemplation, and a luminous solitude populated by memories and thoughts, considered the essential condition to avoid loneliness.
Author: Brunello Cucinelli
Publisher: Feltrinelli
Softcover, 176 pages
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