The traditional idea that humans, endowed with rationality, can objectively evaluate situations and choose the most advantageous alternatives simply by restraining instincts and emotions has been refuted by studies on decision-making processes conducted by Nobel laureate Daniel Kahneman. His research reveals that we are always susceptible to conditioning, even from our own way of thinking, which can compromise our capacity for judgment and action. Kahneman, illustrating the latest results of his research, highlights two distinct thought processes in the human mind: one fast and intuitive (System 1) and one slower but logically reflective (System 2). While the first guides automatic cognitive activity, the second comes into play for tasks that require concentration. This organization of thought is efficient but can lead to systematic errors when intuition is influenced by stereotypes and reflection is too lazy to correct it.
Author: Daniel Kahneman
Publisher: Mondadori
Softcover, 684 pages.
LOOKUP will place the order within 48 hours of collecting the prize.
LOOKUP purchases the product on behalf of the user and the publishing house supplying the product is relieved of any responsibility.
No returns are accepted.
