The book "The Age of Surveillance Capitalism" by Shoshana Zuboff addresses the current era, characterized by the rapid development of technology, highlighting a significant threat to humanity. It is about "surveillance capitalism," a global system of ubiquitous surveillance that observes and directs human behavior for the benefit of a few individuals who derive immense wealth and power from selling our personal data and predictions about our future behaviors. This new economic order exploits human experience as raw material for secretive business practices, threatening democracy and individual freedom. Zuboff's book, based on years of research, reveals the pervasiveness and danger of this system, highlighting how, often without realizing it, people are paying to be dominated. "The Age of Surveillance Capitalism" is considered a classic and essential work for understanding the current era, proposing the need to say "enough" to embark on a path towards a more just, albeit challenging and still partly unknown, future.
Author: Shoshana Zuboff
Publisher: Luiss University Press
Softcover, 622 pages
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